Condemning smartphones to the past sounds like something only a madman would do. In 2016, 1.5 billion smartphones were sold – a mind-boggling number considering our planets hosts ‘only’ 7 billion people. How can such a popular device ever go out of fashion? Ask Kodak’s Polaroid, ask vinyl, tapes and CD’s, ask Blockbuster videos. All of these products (and product categories) got replaced by something that offered a far better User Experience – the one thing you truly need to convince customers to switch en masse from one product or service to another.
And let’s face it – the user experience of a smartphone is far from ideal (if only because of the bad effect on your eyes). Even if we collectively bought 1.5 billion of them last year, it’s something we innately know. And once we experience something better, something more frictionless and smooth, we will wonder how we ever made do with smartphones. Unlocking the diamond standard in user experience – a truly frictionless human-machine interaction – is what brings about product and service disruption.